This week I sat down with Lauren Schwartz, an agency-owner from California who has carved out a niche in creating profitable ads by working with a hand-picked pool of over 30 UGC creators.
Lauren breaks down exactly how she finds creators, as well as the process of turning their content into high-converting ads.
This week I sat down with Yuxin Zhu the founder of Replo - fast becoming the most popular landing page builder for Shopify.
Landing pages have become the latest battle ground for squeezing better conversion rates out of your hard-won traffic, and if you are still sending all your traffic to the homepage or product page, you could be missing out on big improvements in performance!
This week I had the privilege of chatting with Ryan Mckenzie. Ryan is the Co-Founder of Tru Earth.
Purpose driven direct to consumer brand builder. Ryan has helped grow Tru Earth to more than 160,000 active subscribing customers.
This week I chatted with Rosie Davies Smith- Rosie is the founder of PR Dispatch - the UK's first affordable PR platform supporting over 350 product-based businesses monthly to confidently pitch to the press in just 60 minutes each week.
Learn how to use PR to increase product sales in a downturn and also the low-down on how to find the right journalists to contact, how to get press in new countries and markets, and the ways in which PR can augment digital advertising!
This week I chatted with Valentin Radu - Valentin is the founder & CEO of Omniconvert, a SAAS company that provides growth solutions to mid-size eCommerce websites looking to become customer-centric.
Learn about the power of Customer Value Optimisation and how it can transform your business. Plus, learn how to use the Net Promotor Score framework to increase customer lifetime value, improve your marketing, and refine your product.
This week I chatted with Gen Furukawa - Gen is the Co-Founder of Prehook: which helps Shopify merchants create amazing shopping experiences through quizzes and product recommendations.
If you have been wondering whether quizzes could be right for your eComm brand - then listen in to this episode with PreHook Founder Gen Furukawa.
With customer cookie data disappearing fast and getting worse, finding innovative ways to get customers to give you their data is more important than ever.
This week I sat down with the absolute OG of Facebook (Meta) Ads Jon Loomer!
Jon has been the original fountain of knowledge for the Media buying community since the very early days of Facebook ads - he has published over 1000 blog posts helping marketers to navigate the fast-changing world of ads, and run a community of advanced Facebook marketers who he supports in getting the best from the platform.
Hear how Kyle Stanger created his fashion awareness brand Boys Get Sad Too and grew it to £100k months without a plan
Kyle shares his heart warming story about how he managed to successfully create a business with no financial backing and very little formal education, all before he turned 25.
This week’s eCommerce Impact Podcast episode should motivate you to give PR the attention it deserves.
Special guest, Nora Wolf explains why PR is an essential part of your marketing mix for eCommerce - but how it should never just be your only tool.
This week I chatted with Oliver Palmer - Oliver has over 10 years of experience in eCommerce
Now if any of you know me, you'll know I love to give a good list of tactics to implement to make a site perform better. But today - I got seriously challenged on that by Oliver...
Brands that act now, will have a bigger chance of winning at their Black Friday/ Q4 / Peak Season Strategy.
In this episode, Jessie joins Webtopia's Head of Google Strategy - Pedro Cordero and Head of Paid Social - Charlotte Sargeant to share why brands should be planning for Q4 now and start nurturing audiences early will get the best results.
This week I sat down with Stephen Duke from Wayflyer - a financing platform for eCommerce.
I for one have to admit to not knowing a lot about the financing of eComm brands.
It was fascinating to hear all the different options that an eComm brand has - and how using revenue-based finance can be one potentially low-risk option once your brand has hit a good level of growth.
Expert Sarah Levinger discusses how DTC brands can improve the ROI of advertising with psychology based creative!
Sarah Levinger is a highly celebrated Creative Strategist and Consumer Behaviour Analyst who helps DTC brands increase their ROI with psychology-based creative.
We take a look at how the loss of targeting makes psychology and emotion much more important than it was before
Bootstrapping a brand from a back-bedroom to £18 million dollar tea empire and eComm giant.
If you want to feel inspired then have a listen to this!
Jessie chats to Krisi about how she shunned grad schemes and corporate life to set up the business with her co-founder at age 23 - growing it the $18 million business it is today.
How Ed Williams bootstrapped the brand to become the fastest-growing confectionery brand in the UK
You won't want to miss this insightful episode with Ed the Co-founder of Candy Kittens.
Find out how they focused on brand that changed sweet consumption in the UK.
Ready to scale your eComm Store?
My agency (Webtopia) and coaching programmes have grown over 80 eCommerce businesses - and generated over $20 million in revenue for our clients in the last 12 months.
Let us transform you into the successful, impactful eCommerce brand you deserve to be.
At Webtopia, we turn purpose-driven product businesses just like yours into profitable brands using the power of Facebook™, Instagram™, Google™, TikTok™ and Klaviyo™.
But we don't just 'run ads' - we skyrocket your growth.
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