Hi, Yuxin and Work. Welcome along to the podcast. Hi. Thanks for having me on. It's great to have you here. So would you wanna start by introducing yourself to the audience? Tell us a little bit about Replo and how it came to be. Yeah, so my name is Chen. I'm one of the co-founders of Replo. So Replo is a platform that helps you build super high performance, like beautiful on-brand landing pages on Shopify.

So we are growing super quickly. We're a Shopify app right now and. But we're backed by Figma, we're backed by the investors from PayPal and, and a bunch of other investors as well. And we're, we've been onboarding like hundreds of brands every single week to build landing pages. We're used by brands like Hex Clad and Caraway and you know, like Fly by Jing and all of like, you know, brands that we love and I have in my house.

So it's been really exciting working with these brands. You know, improve conversion, help them with design, help them with getting, you know, development out on shop. Awesome. Yeah. I showed, when I came across you guys through a network that we're in together, I showed my team and they instantly got so excited.

I, I mentor a bunch of e cofounders and they loved it straight away. So it's clear that there's a bit of a game change happening here with what you guys are doing. So congrats on that. Cause it's pretty new, right? You're only founded in the last year or two. Yeah. L last year and a half actually, but it's been such a wild journey that it feels like longer

Yeah. Awesome. Yeah. So should we dig in? And I'd love for you to tell well, it would be good to hear like how you came to be first and foremost, and then once and then we can chat more about some of the tips and ideas you have for our audience on how they can improve performance with, with better landing pages and, and conversion re optimiz.

Yeah, totally. So I know my co-founder from college actually, so we both went to Berkeley together, studied computer science there, and we've been working together for like, almost 12, 13 years at this point. And my background's in design and, and, and software engineering. So I used to be a engineering manager at Uber, ran a, you know, a couple of engineering teams there.

And, you know, design and product was always really, really important to me. Like, I have been using Figma since it, since it came out. I've been doing design for, you know, the last 10 years and. We actually, so a friend and I actually ran a Shopify store for a while, just for fun. This was kind of on the side and like even coming from, you know, 15 years of development background, I was just like, oh my God, it's so hard to build on Shopify.

Like, you know, outside of just kind of like the random drop shipping businesses. It's like if I wanted to actually create. , you know, cohesive brand. I wanted to like, you know, actually like update my Shopify stores. Just really, really difficult. And I just like didn't really have time to go in and be like, oh, let me go out and hire like a bunch of developers to do it.

Right. And also, like, I kind of felt bad cause I was a developer and it was still really hard for me. So yeah. I like, I looked at all the apps out there and, and they didn't really kind of like meet what I was looking for, which was like, you know, like really a lot of design flexibility, really a lot of like templates that could really help me get started, like templates that looked really, really good.

So that's when I was kind of like, okay, well there's kind of like a, a gap in this market where like, I think we can make a big impact. I think we can build a really, really great product. Yeah, and that's kind of where things kind of started like a year and a half ago. And you know, I know Noah from college, we were really, really good friends and I was like, Hey, like, you know, you wanna work on this thing?

And he was like, yeah, this sounds like pretty cool. Like, let's do it. So that's kind of where when we got the ball rolling and, and everything kind of started from there. That's awesome. Okay, so for our audience, what tips do you have on how they can, because you know, landing pages are kind of a bit of a hot topic at the moment.

Yeah. The standard e-com funnel that, you know, worked for years and years was sending people from an ad straight to a product page. But I think with the increasing competition with, you know, ad cost rising brands have got more innovative and started employing kind of landing page strategies. , but what does that mean?

What does that mean for brands and what, why do you think it's so important to have a landing page versus just sending people to the product page and what are some best practices? Yeah, yeah, totally. I mean, I think there's like always like kind of a hot topic of the month in e-commerce, right? And like, I think we, we meet a lot of merchants like we probably meet with like over a hundred merchants every week and they're like, Hey, like I heard about, you know, landing pages from X and y and you know, I know I have to get into it, but I'm not really sure how to get started.

And I think people. Make it a little bit more complicated than it is. Right. I think like the, the, the thing in e-commerce is like, you're kind of trying to pitch your, your story, your brand, your, your products on the internet where you, you know, you've never met someone in person before, right? So you kind of have to tell this really compelling story.

And that story is not just at the ad or the creative or the email. It's, it's an end-to-end story. Right? And the way I kind of imagine is kind of like a funnel. You know, someone clicks on your ad or someone sees your ad, they, they click into a page and you have to like, keep their attention for like the next, you know, two minutes while they're like checking out or, you know, maybe you have a different goal where you wanna like have some impressions and they might come back later, but there's a certain kind of goal and there's a certain story that you need to tell.

And then landing page is, is kind of a part of that story. Mm-hmm. . And I think if you think about it from that point of view, I think it's like everything else kind of falls really naturally into it. Right. Drip page needs to have a very high level of thrust because if someone comes onto your page and you know the page looks nothing like what they saw in the ad, or it's like selling a totally different product, people are just like, what the hell is this?

Like, I'm just gonna leave. Right? So, Yeah. And then you've paid like, you know, money on this ad you, you know, if you're paying per click, like it's like you've paid, you spent money on this ad, you've already spent so much work trying to get people onto your site, and then they just leave within the first five seconds, right?

So I think like trust, like having great design, having being on brand really having a messaging that connects. It's like if you're telling a story to someone, you don't have like a hook at the beginning and then you're like telling a different story. It's like you, the story has to be cohesive. So, The landing page has to connect to, you know, the, the ad content and then that has to connect with the rest of your sites.

And then all those things kind of like fall naturally if you're kind of thinking about like, Hey, I'm trying to convince someone to buy this product. Right? And then the last thing is like instrumentation, right? It's like if you. The way I think about selling stuff on the internet is like, you're basically doing the sales pitch, like a thousand, a million, a billion times.

And what's really important is, like, one thing that I, I always thought was really interesting is like standup comedians kind of like record, like, you know, each of their, their performances. And it's like, okay, that's actually really interesting because like how I think about, you know, landing pages is kind of like, You're, you're telling the story, but you're also doing an experiment on like, okay, who's actually interested in the story?

How many times are like, how longer people sting into this story, right? And like mm-hmm. . The longer you can get people to stay, the more people are gonna end up at the end of the story, which is when they buy the product. So I think like analytics, sting on brand trust, like all of these things are super, super important.

Yeah, that's so, that's so interesting. I mean, humans just naturally, we are wired for stories, aren't we? And we are making decisions about products, not necessarily. Rationally. Yeah. But because it kind of ignites an emotion or a sense of connection or a sense of belonging, being part of a tribe, that kind of thing.

How much are you, because you mentioned like kind of congruence with the ad. Mm-hmm. , how much are your users using landing pages to kind of. Have a SED strategy. So an ad that appeals to, you know, the busy working mom versus this an ad that appeals to the stay-at-home mom being sent to a different landing page based on the ad that they came from.

Is that something that people are doing a lot of these days? Yeah, totally. I mean, I think that's kind of the best way to run ads and landing pages, right? Like I when I was at Uber, like we had a 1 billion marketing budget. So like for us, like when, when at that company it was like, okay, well there's, you know, 800 different cities that you're operating in, in each of these cities, you have a different product.

And in each of these products it speaks, it has to speak to someone, right? And on a $1 billion marketing budget, you can have hundreds of thousands of landing pages. For it. Like it totally works out because you have a $1 billion marketing budget. Right. . So, but for, for e for, you know, the customers that we work with, like, it's really kind of a wide range.

So there's some people that just set up their Shopify store, it's not their first rodeo. They're like, Hey, we're gonna run paid traffic to it. We don't have that much time, right. So like we, you know, have our budget's relatively small, like we just want to kind of try this out and we're gonna see how it does on a certain campaign.

So that might just be a very targeted campaign. Mm-hmm.  and.  experts that actually help people design landing pages from scratch. So we get a lot of merchants who are like, Hey, like I heard we need landing pages, but you know, like, we don't really have an, a huge ad budget. Like, I just want to get my feet wet and see how it goes.

And for those types of merchants, it's like, that's perfectly fine. We'll pair you up with an expert. We help you design the landing page and then you can get it built in Replo and. In that instance, it's just one landing page. But as the company grows, it's gonna be like, like you as a founder, you're gonna realize like, actually, like my product resonates not only with, you know, stay-at-home moms, it also re resonates with, you know, people potentially in a different country or a different market.

Or just a different background. And then the nice thing about rap is that we actually see people start from one landing page and then kind of diverge from there because you can literally just copy, paste the designs from one landing page, change the content, change potentially, you know, the, the images or, or videos that you're using, and adapt that landing page to.

A different segment of users. And then that's kind of like how things grow, right? Because then, you know, as you become more successful, your ad budget's gonna grow. You're gonna grow out like a marketing team, and then they're gonna want to experiment with different stuff. So that's kind of like, I think how brands develop and, and like at, at the top and like we have brands doing over a hundred million a year.

Like they have hundreds of different landing pages, so, Yeah. Yeah. I mean, I can see the application for both paid social and search is immense, so, mm-hmm.  on the paid social side, it's kind of those persona targeted landing pages where the ad might have been targeting a certain segment, and it's calling out that segment.

So the landing page is kind of tailored to that segment We have. Brands we work with, for instance, that, you know, their product has a broad appeal, but you need to kind of explain to the different segments why it works for them. Yeah. And then on the Google side it's, it's obvious, you know, like really keyword optimized landing pages.

You know, and then you can have multiple landing pages, but really targeted towards the keyword, and then use that to improve your quality score, which is really important. Okay. So taking a step back then, you've obviously seen, you've obviously got access to a lot of data about what's, what kind of elements work on a page, on a landing page to get it to perform really well.

What, how would you break down like the top kind of three to five things? That a great landing page includes in order for it to like build the trust that you mentioned. . Yeah, I think there's kind of a few, few overarching things that, like, I see people doing wrong, so like maybe I can like kind of talk through some of those.

Like, I think one big thing is that, like, this sounds really basic, but I, I still see this happen a lot. Just like the page isn't really optimized for kind of the devices that people are using. So Yeah, like if you're, if you're selling to, you know, in a market where there's low connectivity and people's internet isn't that great, like, you know, like probably don't include very large videos.

if your traffic is coming through, you know, mostly TikTok or like mobile devices, like make sure that your call to action button is like above the fold and make sure that you're testing this like on all your devices. Like I think a lot of times, like people are like, Hey, like it works on like my iPhone 13 plus Pro Max.

Right? And like, you know, you have a huge screen and then it's like actually when you look at the data, it's like most people are on Android or most people are on smaller phones. Yeah. And like the button doesn't actually show up and it's like,  something that takes like literally one second to fix. Like on Rapo or, yeah, I mean like any of these tools and like, you just have to like make sure that, that, that is, you know, it like the, the page looks nice and then the page is optimized for, for your audience.

Yeah. And I think in a similar vein, it's like going kind of back to the storytelling analogy. It's like, , if we all have one of these friends that's like, hey, like they're telling a story and they're going in like 15 different directions, right? And you're like, at the end of it, you're like, wait, so like, like what was your point,

Like, what was the story? Right? And, and I see that happen a lot with landing pages where people are like, Hey, like we're gonna, you know, include like five different products on here, or we're gonna include like 15 different choices. And one of the things with landing pages is that you're, , like ideally you're telling a personalized story to every single one of your users.

That's like personalized for them, right? So having like a very straightforward offer where you're like, okay, this offer is really good. It's too, like you can't turn this down, right? Like, and just having that one offer there typically, generally works better than. You know, having a lot of different choices because when pe people have a lot of choices, they're, you know, they're taking more time to think about it, they're gonna leave and come back and they're maybe not gonna come back.

So I think being focused and making sure that, you know, everything kind of looks really, really good is, is I think the two easiest things where I'm like, okay, like this takes five seconds to fix and, and everyone should do it. Yeah. Yeah. So having that no-brainer offer is really important. So, , are you typically advising a brand to have, say, the landing pages for paid social?

Mm-hmm. ? Yeah. Whether it's TikTok or Facebook. Yeah. Are you keeping the navigation there so that the, the user, the visitor can click around the rest of the site? Or are you leaving it like that kind of ClickFunnel style where it's, you know, just the page and there's nowhere else to go but click the button?

Yeah, I mean, it really depends. I mean, I think this is a kind of like another thing where probably. , like I, I think the, the more important thing here is to have everything instrumented, right? Because when you run ads, you're spending a lot of money. Like the, the, like you mentioned, the space is getting increasingly competitive.

Chances are the product that you're selling, there's like 15 other people selling the same product. And like people are bidding on the same keyword. So you're spending a lot of money on these ads and you wanna make sure that at the end of the day you're getting the ROI that you need. And so, This kind of boils down to strategy, whether you have, you know, the header there or you allow people to navigate off the site.

But I think like for each campaign, just like testing it out like, you know, Looking at the metrics, looking at how many people are coming through, looking at where people are going in. You can easily see this using a tool like Google Analytics. Yeah. And if you see people, you know, bouncing off, you know, if you, you see people like leaving the site, like it probably doesn't matter that you have the navigation menu there.

It's like people just aren't interested in your product or your offer. Yeah. But then if people are like navigating to other parts of your site, it's like, okay, well, like. Maybe it's okay because you want them to learn more about the product, and if they eventually make the purchase, that's totally fine.

And because RE'S integrated into your Shopify store, like you can track all of your metrics across both Replo pages and non Replo pages. So it totally fits into your analytics platform. But. If you see people navigating to other parts of your site, but they're still coming back and making a purchase, like maybe it doesn't really matter, right?

So I think everyone should kind of go through Intes this for themselves and for their brand, rather than listening to something on Twitter and being like, oh, like I have to do this. It's like a golden rule for everyone, right? So yeah, that's the classic thing, isn't it, ? Yeah, it's definitely, it's definitely the easier thing to do, but I think it's, you know, it's, it's worth testing it out for.

Yeah. Yeah. So who are the, who are some of the best players in the E-com space who are really using landing pages in creative and interesting ways, and what are they doing? What have you seen lately that's kind of got you excited? Yeah, I mean, I think like there's a ton of interesting stuff that people are doing with influencers these days.

So like so we work with like Hecla for example, and they have a ton of like, I think Gordon Ramsey's one of their, their spokespeople and like, I think like seeing, you know, like I think a lot of these products, it's really hard to sell as well because like you. There's, so a, there's like so many companies kind of in every single space, right?

It's like, you know, the pots and pan space, but every other space. But really pairing up people up with like, I think like people that they trust I think is really nice. And like ca carrying that story, right? So from, you know, somewhere on YouTube or somewhere on Instagram or TikTok or wherever. And you actually see someone that you trust using the product.

And then lending that in itself into a landing page where you actually see, you know, that person using the product. And like, it's kinda like going back to that story metaphor, right? I think that's really, really interesting. It allows people to, because I think like the other issue with having a landing pages where you're giving this offer or like a discount is that you have to give the discount, right?

Which kind of cuts into your margins. So I think having kind of these proof of concept or like social proof, You're like, okay, this person that you, you know, maybe have heard of is using this product and then kind of carrying that through the storytelling process. I think that's really, really cool.

Yeah. Interesting. Yeah. So is that kind of like a, I mean, I saw an example yesterday that peaked my interest. It was kind of like a Israel Firestone style pr, what he calls a pre-sale article. Mm-hmm. . Mm-hmm. , where it's like content based. You know, it almost looks like a news article. Yeah, yeah. You know about something and then yeah, from there you go through to a product page to buy.

Yeah. Is that the kind of thing you mean? Or is it something different? That could be, that could work as well. I was kind of thinking just like kind of a, a kind of a product page ask landing page where you're kind of where you have a custom section for a particular like influencer or partner or like whatever you're working with.

Right. Okay. So I think like there's also kind of. I, I think because we're so used to like buying stuff online, like, I think, like, like little red flags go off in our brain every time we like see an ad and then we click on the ad and there's like, you know, like, you know, a spinner or something, or like, there's like a, you know, flashing thing and you're like, oh my God, this website trying to sell me on something.

Like, I'm gonna like leave. Right? Like, yeah. And, and like, I think a lot of the, these content plays, it's really interesting because like you are actually providing value to the user. Like you're, you're educating them on something and like one thing that. . One thing that I saw recently that was really, really cool is that like I don't, I don't know if I would advise this for everyone, but they were this company was building like landing pages, but they were actually like, you know, Like talking about their competitors or like, you know, the benefits and pros and cons of their competitors and things like that.

And then it's actually like kind of this interesting strategy where you're like almost in some ways promoting your competitors, but this at the end you're just like, oh wait, but actually like, here's a really great offer for this product. And it's actually kind of like this, like weird way of selling people on your own product, but like actually talking about something in entirely different.

I think the strategy, I mean it works. Yeah. I mean it works potentially at, it might have be a , I don't know, but I think like it's, it, it sells a product without making people feel like they're being sold. And I think that is the most important thing. Right? Yeah. I think that's it, isn't it? Like millennials, gen Z We are Wei, I say Wei, I'm on the cusp of millennial Gen X, but  we are, you know, we are used to being sold to and we are cynical and we want to feel like, you know, this brand is genuine, that they're not trying to hoodwink with me.

And so the more you can make them feel like. Logically they are making this decision themselves based on information they're weighing up rather than being kind of pushed into a corner to purchase something. Yeah. At the end of the day, we are still using psychological tricks to sell for them. We're just being a little more elevated.

Well, you have to understand they're doing it. You have to understand the game to play. Right. So, Yeah. One interesting thing I was reading the other day was that like and I, I, I realize I do this as well. It's like I actually put in like if I'm, before I'm buying a product or anything, I actually put in the product name into Google and I'll add Reddit at the end because like, I trust, like random people's advice on the internet and not necessarily like, you know, if I search a product and I just end up on their product page, right?

Like I, I, I want like random people on the internet to be like, Hey, I actually bought this product and it was really, really good. So like, kind of formatting these kind of le pages where it feels like you're giving like authentic testimonials about the product and like, you should have authentic testimonials.

You know, it's not, it's not necessarily, you know you're kind of like playing the game like, There's probably people out there that really love your product and like actually putting that content on the page and actually showing people like, Hey, like, I don't need, you know, these random offers, or I don't need this.

Like, you know, like influencer, like these are just normal people that bought our product and really, really loved it. And like, yeah. You know, just like, and people make it harder than it is, you know, it's like . Which, which I think Yeah. Is, is interesting. So yeah, I mean that's the thing. At the end of the day, you're not gonna be able to scale your econ brand if your product is totally shit.

Like there's a gonna be a point. Yeah. So your product must be good enough. It must be pretty decent, and therefore there must be people that are happy with it. If there's not, then you really are gonna have a huge marketing challenge to get over. Mm-hmm. . Yeah. So then I think I, I think what a lot of brands kind of miss is.

There is all that good stuff hidden or spread across the internet. Mm-hmm.  or in different places, or they haven't asked for it. Mm-hmm. . And it's actually pulling it all together in an easy to follow format so that this kind of modern consumer mm-hmm.  has saved the trouble of having to go looking for it.

Right. Yeah. Yeah. Yeah. And that's also why we like, have all of these templates, right? Because there are, at the end of the day best practices and it, there could be, you know, best practices of the season. It's like, you know, like there was a point in time, I mean, to some degree this still exists where like user generated content was really, really important on these landing pages, right?

I think now people are kind of moving into like a more educational, like kinda listical format and like mm-hmm. , there's a certain expectation from consumers as well because like, and this is kind of a recommendation I. For, for design of landing pages and e-commerce sites in general is like, people go after like this really like, kind of fancy, like there's things flying off of the corner of the screen and like, I'm just like, okay, that site looks really, really nice.

You know, I'm sure you paid a lot for it. But when consumers go online and buy stuff, like they don't want shit flying from the, like the left half of the screen, you know, be, there's a certain expectation that they have, which is like, here is a trustworthy e-commerce website. You know, these people didn't spend a billion dollars on marketing and actually spend a billion dollars on their products.

Like, no, this is, there's a lot of dominant design theory that goes into it. So I think like by having some of the templates that we have on Replo, like it's really kind of giving best practices to people without, you know, having them do all this testing and like, you know, kind of Yeah. Going in circles about like what works best for them, right?

Like we want.  by industry, by, you know, by price point, by category. Like we have templates that work for people and, and a lot of times people take those and they just double their conversion rate and they're like, wait, this is amazing. And I'm like, yeah, it's really not as hard as it seems . So yeah, I mean, starting from a base of like this definitely works for other brands.

Yeah. Is a good place to start. Right. And they've spent the money testing it, so it's like, why not take it? Right? Like ? Yeah. You know, there's, people have done the research, they've spent money on it and you know, like that's money you don't have to spend now testing. So Yeah. And that's the thing. I think one of the first books about like usability I read was mm-hmm.

I think it was called, don't Make Me Think. And it, the whole premise of it was like, you know, if people are having to figure out your website and try and understand it, they're just not going to. . As humans, we wanna avoid taxing our brain too much. So if things are laid out so differently that they don't want know where to go.

Then you've lost 90% of people right then and there. Yeah. That's it. Yeah. People are super, super lazy. And that is like actually works out in your favor. . Yeah, . Yeah. Yeah. Cool. So we've talked a bit about landing pages specifically. What else, do you have any other thoughts to share with the audience about, you know, kind of what are the design trends or principles that are working well in E-com or other kind of more high level conversion rate optimization tips?

Hmm. Oh no, there's the,

sure. One thing I've kind of seen is like a lot of people don't include pictures of their product  or like someone using their product. Right. And I think that's something where like, especially in like skincare or like, you know, like Like, like c p G, like, a lot of times it's like you'll have, you know, like a cream or like a, some sort of like thing that you have to use.

And it's super clear, like when I talk to the founders, they're like, oh yeah, this is how you use it. It's like amazing. Like I, we've done all this research on it, like we've spent all this money and they're like spending like. Tens of thousands of dollars on these ads, and I'm like, I just see like your product, but I don't know how to use it.

It's like there's no like user education in it, right? And like, or sometimes like you go on someone's website and there's just like, there's stock photos there and like, I'm like, okay, well there's stock photos of your, you know, like it just doesn't connect. And it's like y because again, people are lazy, right?

Like people wanna be put into like this imaginary someone else's shoes of like using the product and getting excited about the product. So like always showing. Picture of the product and like someone actually using it is super, super important. And like, I think a lot of people take advice from, you know, like someone, and they're like, Hey, like we need landing pages, or we need, you know like, you know, someone to go take photography of our product, or we need like, you know, U G C or whatever.

And it's like, I, I think like thinking, not just taking the advice like upfront and actually thinking about it holistically, kind of like the story part where it's. Not only do you need a highly converting landing page, you know, where the button is above the fold, then the page has to load fast. But you need to actually educate the user on, on how to use your product, right?

So there's a lot of those things. I think also, like, again, I can't, I just can't stress like how important like analytics is and like there's a lot of like really cheap tools out there where you have like heat maps and you have like even something like full story where you can actually see how people are interacting with your website.

I think that's something that even at Replo, like we, we watch people use the editor all the time and we're like, oh my God. Like this is, like, we thought this was super straightforward, but it's actually really, really confusing. Right? And when people see these products, they're like, oh my God, it costs like $500 a month or a thousand dollars a month.

But if you think about it from the perspective of. If you actually take the actionable advice that they give you and actually make that change, like that could be a like two x. Like increase on your conversion. And if you're spending like a hundred thousand dollars on ads every month, like a two x conversion is like insane.

Like it pays back for every single piece of software you'll spend money on and more. Right? So, yeah. I think like those are like, I think people kind of think about like, okay, like this is the cost I'm spending upfront, but I'm also kinda like, okay, but think about like how good your conversion rate could be.

And if it's, if it's not improving, it's like, yeah, you should definitely absolutely cancel, you know, whatever you're paying for. But yeah. Yeah, so I think it's almost. , there's the twins of the spectrum, right? There's the brands that are, that don't have enough data, and they're like all obsessed with the data and the tools, and it's like that's That's true.

That's true. That's a good point. Yeah. Yeah. And then you have the ones that have a ton of data. Mm-hmm. And they're still kind of stressing about the cost of some tool rather than the impact that investment is gonna have. Yeah. And I've seen brands that are doing, you know, multiple millions and a quarter.

Mm. Resist getting clavio because it's gonna cost, because of the li their list size, it's gonna cost them, you know, 800 bucks. And I'm like, yeah, yeah. The ROI is like, the data on Clavio is the ROI is is there like mm-hmm , when you're doing that many, you know, you have that much data going through your system, it's gonna improve your performance.

So yeah, it's always interesting to me, different founders, what they get stuck on or. What makes, what holds them back And we can see it a bit more clearly sometimes from the outside. Yeah. Yeah. I think the best thing is to like, focus on what you need the tool to do and not necessarily on the tool itself.

Because like once you get on a sales call with someone and they're like, they're gonna pitch you and they're gonna pitch you hard on using that tool. And like, even for us, like, and this is probably working against our interests too, but. When we hop on a call with, with a merchant, like my first question is always like, Hey, like what are your goals for this year?

Like, what are you trying to get out of this business? And like a lot of times, like Replo might not be the right tool for them. It's like if they're not doing, you know, paid social or like paid marketing or like, they're not building landing pages like. RAP might not be a good tool for them. And like, it's actually a waste of everyone's time to like even try to like close that deal and be like, Hey, you should use rap, right?

Like, so I think when people, when people are kind of going to clavio and they're like, Hey, like we have to pay a thousand dollars a month or $800 a month, it's like, yeah. If it's your, if you're just thinking about it from the perspective of like paying $800 a month, it's like, yeah, it's definitely not worth it, you know?

But if you think about it from the perspective of like, Hey, like we. Gonna drive this much new traffic to our website because we're, you know, consistently sending out these email campaigns, then it's like a no-brainer. And, and what I like to say, even to our team is like, software becomes very expensive, especially recurring software.

Right? But I think that's the best tool, is the one you use the most often. So if you have a plan to use the tool then and you're getting value from it, then it's like, it absolutely makes a lot of sense. So, yeah. Yeah. Totally. I know. Cool. Is there anything else you'd like to share with our audience from, you know, insights from your space or yeah, anything else?

Not really. I mean, like, I think for, you know, from the perspective of landing pages, I think it's just like, . The most important thing is to just kind of get started and see for yourself whether it helps the business. Right. And I think like it's, we've brought a ton of businesses value. We've brought, you know, people who've never even kind of built landing pages before.

One of the things that we're doing is like, we're not just building the software, but we're also building kind of the ecosystem around the software. So we have a Slack community now that's over 1200 people. And I think like we're over a thousand people joined, like literally in the last three months.

So it's like it's going super, super quickly and like, I think for us, like we just want to help merchants and we want to help people and like so we have like all of these experts that will help you design the landing pages and will like help you launch landing pages and it's like, Maybe not the, you know, sexiest thing that like, you know investors are thinking about when they're thinking about margins.

But for us it's super, super important because at the end of the day, like we want to make sure that merchants are getting value from our software and from our business. And if we're not, then like we shouldn't exist, right? So we have all this stuff that helps merchants get landing pages off the ground.

Not just the software, but also the community, the experts. And That's awesome. Yeah. Like, if people wanna learn more, you know, repo.app is, is where to go. Cool. Yeah, we'll link that in the show notes and make sure people can find you. But that's awesome. Thanks for coming along. I really appreciated it.

Yeah, thanks for having me on. No worries.